Dodge Charger 1968

It was clear after the sales drop of the 1967 Charger that a restyle was in order. Dodge was going to restyle their entire B-body lineup for 1968 and decided that it was time to separate the Coronet and Charger models even further. What designer Richard Sias came up with was a double-diamond design that would later be referred to as coke bottle styling. From the side profile the curves around the front fenders and rear quarter panels look almost like a Coke bottle. Front and rear end sheet metal was designed by Harvey J Winn. The rear end featured a "kick up" spoiler appearance, inspired by Group 7 racing vehicles. On the roof a "flying buttress" was added to give the rear window area a look similar to that of the 1966-67 Pontiac GTO. The Charger retained its full-length hidden headlight grille, but the fully rotating electric headlights had been replaced by a simple vacuum operated cover, similar to the Camaro RS (Wikipedia). The restyling of the 1968 Dodge Charger is unquestionably the main reason for its sales success, since the 440 Magnum and Hemi were already available in 1967, and sales were dismal. The new "Coke bottle" look made the Charger one of the best-looking muscle cars, period, with many considering it the best-looking performance car of the 1960s. The base drivetrain remained identical with the 318 on the bottom end. Dodge wrote, “This is no dream car. It’s a real ‘take-me-home-and-let’s stir-things-up-a-bit’ automobile.”


The model line up expanded to include the Charger R/T, equipped like the Coronet R/T - it came with a 440 Magnum, heavy duty suspension and brakes, and the bulletproof Torqueflite 727 3 speed auto with a 4 speed manual optional. The rear bumblebee stripes were a deletable option. Hemi sales went up to 467, still quite small.

Dodge was understandably torn between the usual annual styling changes and not wanting to mess with a good thing; they made minor changes to the grille as a compromise. The 1968 has a chrome bumper under the grille, the 1969 has a chrome center divider in the grille, and the 1970 has a rectangular chrome bumper around the grille.

(Source : Charger )
(Pic source : Gamespot)